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  Makowicz - Guide to Marketing Managed Services
A Guide to MARKETING Managed Services Faster, Easier, & for Greater Profit


 
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A Guide to MARKETING Managed Services Faster, Easier, & for Greater Profit

by Matt Makowicz

You've figured out Managed Services (perhaps because you own A Guide to SELLING Managed Services - faster, easier, & for greater profit). Now you can really grow your business by attracting and bringing on NEW customers that don't come from referrals! Learn from sales & marketing guru, Matt Makowicz who ran an MSP and personally sold millions of dollars in Managed Services agreements. Learn from his experience in this comprehensive 26 chapter guide today! (table of contents below)

Table of Contents (abbreviated)
What people are saying! - i
About the Author: -1
Dedications: -2
Acknowledgements: -3
How to Use This Book - 4
The Book s Sections - 5


SECTION I - Marketing Managed Services - 7
CHAPTER 1- Moving Beyond Word of Mouth -9
CHAPTER 2 - Referral Programs -17
CHAPTER 3 Partnerships -23
CHAPTER 4 - Acres of Diamonds -31
CHAPTER 5 - Leveraging Microsoft- 37
CHAPTER 6 - Budgeting for Success - 51


SECTION II - Marketing Techniques -67
CHAPTER 7 Public Speaking -69
CHAPTER 8 - Conferences, Trade Shows, & Other Events -79
CHAPTER 9 -Telling a Story - 85
CHAPTER 10 Branding -93
CHAPTER 11 - Playing the Part - 105
CHAPTER 12 - Time Management - 113


SECTION III - Marketing Strategies - 124
CHAPTER 13 Events -125
CHAPTER 14 - Chamber of Commerce - 141
CHAPTER 15 - Network Group Mastery -149
CHAPTER 16 -Cold Calling - 159
CHAPTER 17 Newsletters - 169
CHAPTER 18 Website - 175
CHAPTER 19 - Blogs, Articles, Webinars, & Interviews -185
CHAPTER 20 Partnerships - 191
CHAPTER 21 Advertising -197
CHAPTER 22 Mailings- 203
CHAPTER 23 Charity & Goodwill -209
CHAPTER 24 - Golf Outings -215
CHAPTER 25 Proposals - 221
CHAPTER 26- Names List -231


Appendix A IAMCP-236
Appendix B Resources - 237
Appendix C What s on the CD-ROM? - 240
Ambition Consulting - 242
Register this book! (For free stuff) - 244

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