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How to Plan a Successful Company Golf Event
Golf is an IT provider’s secret sales and marketing weapon. Few other activities are more effective at deepening relationships with existing clients, or establishing relationships with new ones.


 
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Golf is an IT provider’s secret sales and marketing weapon. Few other activities are more effective at deepening relationships with existing clients, or establishing relationships with new ones.
Targeted specifically at technology consultants, this guide walks you through the key steps involved in planning and executing a successful and ultimately profitable golf event.

This white paper by noted author Rich Freeman covers everything you need to host a successful Golf Outing to promote your business. It includes tips on generating a budget, reserving a course, timing the event, and more.

Delivered as a PDF document.

Table of Contents:

Introduction ............................................................................................................................................2
Specifying a Goal...................................................................................................................................2
Setting a Budget.....................................................................................................................................3
Course fees........................................................................................................................................3
Food and beverage............................................................................................................................3
Gifts....................................................................................................................................................4
Prizes .................................................................................................................................................4
Demand Generation...........................................................................................................................4
Staffing...............................................................................................................................................5
Meeting Expenses .............................................................................................................................5
Budget Template................................................................................................................................5
Partnering with Vendors.........................................................................................................................7
Establishing a Project Schedule ............................................................................................................7
Establishing an Event Agenda...............................................................................................................9
If You Will be Giving a Presentation..................................................................................................9
If You Won’t Be Giving a Presentation ............................................................................................10
Adding Competition..........................................................................................................................10
Gathering at the Bar.........................................................................................................................10
Sample Event Agenda.....................................................................................................................10
Choosing a Course ..............................................................................................................................12
Choosing a Playing Format..................................................................................................................13
Generating Demand.............................................................................................................................14
Coordinating Onsite .............................................................................................................................14
Following Up ........................................................................................................................................15

A veteran writer, editor, and marketer, Rich Freeman has over 23 years of experience in the IT industry, including over eight years at Microsoft Corporation. Rich was founding editor and is currently senior consulting editor of ChannelPro magazine, a publication for resellers and managed service providers who serve small and midsize businesses. His work has also appeared extensively in Redmond Channel Partner magazine and on the websites of Computerworld, Network World, CIO, and InfoWorld magazines.

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