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Armato - Think Inside the Box - Audio MP3
John Armato Senior Vice President & Senior Partner, Creative Strategist Fleishman-Hillard International Communications Think Inside the Box


 
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John Armato is Senior Vice President & Senior Partner, Creative Strategist at Fleishman-Hillard International Communications

Topic: Think Inside the Box -- It's time to challenge the greatest cliche in creativity.

Armato makes the case that true creativity consists of working through a process based on what you know and what you think. It is not a magical art. And he should know! John is a Senior Partner and Creative Strategist with Fleishman-Hillard, one of the largest public relations companies in the world. Known as a creative thinker, passionate presenter, and insightful facilitator, John Armato helps set strategy, shape messages, and develop programs to inspire people, sell products, solve problems, promote causes, and avert crises.

In this presentation, John examines what an idea is, and how ideas are related to one another. "Creativity" then consists of seeing existing things in new and interesting ways. He talks about how we can build relationships between various ideas around us. So you see, you cannot simply sit people in a room and command them to practice "out of the box" thinking. But fear not! He does give a great framework for teasing out new insights from the knowledge you (and your team) already possess.

As you consider the importance of creativity within your organization, I think you'll find some great information in this presentation. Whether you apply this in designing new products, sales campaigns, or service delivery, John's presentation will give you some wonderful perspectives to work with.

This product includes a 50 minute presentation along with the slides.

John Armato has won dozens of awards and worked with more than 100 clients, including Hallmark, H&R Block, Visa, E. & J. Gallo Winery, the United States Interagency Council on Homelessness, the Egyptian Tourism Authority, and the University of Oregon.

John is in demand to lead “big idea” sessions and to coach others on the creative process. He has been called “one of the most accomplished presenters in his field” and his keynotes have been featured at clients, colleges, and conferences around the country. Armato brings 17 years at the agency, 26 years in communications, and a lifetime of creative pursuits as a musician, graphic designer, and writer to his blog titled “Think Inside The Box,” where he writes about the creative process, communications, and living a life of ideas.
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  • This is an audio MP3 with slides in PDF format

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