Business

		Small Business Ru!es The 52 Essential Rules to Be Successful in Small Business by Mathew Dickerson Book Only  $26.95	MSRP $34.95 Now Only $26.95

From business authority Mathew Dickerson comes a highly informative book of advice and rules, many delivered through humorous anecdotes focused on helping small business owners and managers succeed.

If you own or run a small business, you undoubtedly understand many of the difficulties presented in this challenging economic climate. Do you know how to overcome these challenges, while retaining employee and client loyalty? Do you know which questions to ask that elicit the kind of answers that make knowledge of your business stronger and more applicable?

In business authority Mathew Dickerson’s book, Small Business Ru!es:
The 52 Essential Rules to Be Successful in Small Business, one of Australia’s leading IT entrepreneurs lays out a logical and user-friendly guidebook of rules and suggestions guaranteed to be an asset to every small business owner and manager. Through the use of entertaining and enlightening vignettes, the author (who became a successful businessman at the age of twelve) maps out his time-proven route toward success.

Readers are led through fifty-two rules dealing with business attitudes, relationships with employers and employees, accepting the inevitable and taking risks. Business management, image and marketing, client interactions, everything that sits at the core of a successful company is covered in this book. Dickerson also answers key questions:

• Where do you find opportunity?
• How do you recognise mistakes and remedy them quickly and effectively?
• And do you see a mistake as a failure, or a lesson to make you
  and your business stronger?
• For vital information and guidance regarding your commitment to your business and your ability to maximise the potential of everyone on
  your staff, this is the guide that will move you and your business in a forward direction.

Back Cover Text

From one of Australia's leading IT entrepreneurs comes essential insight into running and expanding your small business. Do you set your standards high enough? Do you maximise the talents of your employees? This book gives you a straightforward, handson and humorous guide to help you:
- Turn mistakes into advantage
- Differentiate purposefulness from ego
- Evaluate your attitudes
- Set standards that result in increased success
- Recognise what needs to change…and why
- Learn the keys to recognising problems and solving them

Start to finish, this is the book that transforms your awareness of all facets of business behaviour…and directs you toward even greater success!

“You should not wait for opportunities in your business to occur. If you do, you will just be one of the crowd. Follow these ru!es and you can be producing your best results and stand out from the crowd.”
-- Edward de Bono

About the Author

Mathew Dickerson started his first business at the age of 12. He went on to found AXXIS Technology at the age of 21, and developed it into an internationally acclaimed company.

It has won over 20 major awards including the Microsoft Worldwide Partner of the Year, the Australian Business Council award for Innovation and the Champions award as the best IT business in Australia.

Mathew has started six successful businesses and is also the creator of the revolutionary SLAM DVD service methodology, currently being used by IT companies in 16 countries. The author is the sole Australian featured in the Top 15 Successful SMB Consultants Worldwide book, he writes a monthly column for CRN Magazine, hosts Tech Talk on ABC Radio and travels internationally as a guest speaker on IT.