Business

How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales by Randy Schwantz Your Price only $ 21.95

Have you heard of "wedge" marketing? It is a very powerful technique.

See a brief introduction on Karl's Blog.

The Premise
- Almost all of your prospects already have a consultant.

- Generally speaking, a prospect is happy with her consultant . . .

- Because she's "settled" or

- She doesn't know how great you are.

The Strategy
You need to drive a wedge between your prospect and their current consultant. BUT you can't bad-mouth your competition. That puts the prospect on the defense.

Remember: Inertia is your enemy. It is easier to make no change than to make some change. Your goal, then, is to get the prospect to see and desire your superior service. Once they do this, they will choose to hire you. But it will be their idea and their decision.

A very powerful approach to sales!